ON PAGE OPTIMISATION
On-page optimization refers to all the measures that can be taken directly within the website in order to improve its position in the search rankings. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. Examples of this include measures to optimize the content or improve the meta description and title tags.
A Snippet is a result Google shows to the user in the search results. It is the base in SEO On-page optimisation. The snippet is a single search result in a set of search results and generally consists of a title, a URL and a description of the page. Search engines often use pieces of your content to fill in the parts that make up the snippet. It is the brief extract or a listing part which is shown when we search for anything.
To increase our ranking, we must add relevant content, improve meat description and title.
SEO on-page tips
- Page Title
- URL Structure
- Meta Description
- Head Tags
- Keyword Density
- Image Optimisation.
- Internal Linking
A page title also is known as a title tag, is a short description of a webpage and appears at the top of a browser window and in SERPs. It is an important element of an optimized SEO page. A page title should include a page's keyword in the title tag.
- The user must get attention.
- Don't use uppercase characters for complete title.
- Use uppercase for the first letter of each word of the title.
- Should focus on keyword.No spelling or grammar mistakes.
- Pixel width should be within 512 pixels.
- Normally 55-60 character, maximum up to 70.
- Do not give the same title for more than one web page. Keyword Cannibalism will affect if give the same title for more than one page.
- Minimum 3 words.
URL (or URL-address) is a special form of individual address of a certain resource on the Internet. It can refer to the website, some particular document, or an image. The Internet user just needs to insert this code into the location bar to find the needed website, document, folder, or image.
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page's content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.
- Do not copy from other web pages.
- Character length for a page’s meta description: 155-160 characters.
- Character length for a post’s meta description: within 155 characters.
- Maximum Pixel width: 1024 pixels.
- Should be relevant to the web page
- If meta description is not given or not relevant, Google takes content from web page as the meta description.
- To improve CTR, We can add marketing strategies(offers, discounts etc) in the meta description.
- No grammatical or spelling mistakes.
HTML <head> Tag. The HTML <head> tag represents the head section of the HTML document. The <head> element can contain other HTML tags that contain metadata. Metadata provides information about the document such as title, description, keywords etc.
Image optimization is about reducing the file size of your images as much as possible without sacrificing quality so that your page load times remain low. It's also about image SEO. That is, getting your product images and decorative images to rank on Google and other image search engines.
Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in the main navigation. These type of links are useful for three reasons: They allow users to navigate a website. They help establish information hierarchy for the given website. They help spread link equity (ranking power) around websites.
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