Google Analytics
Google Analytics is a free web service tools for SEO. This service is available for all who have a Google account. It offers an easy and free way to track and analyze visitors on your website. You may have hundreds and thousands of visitors to your site but if you don’t know anything about them, then it would be meaningless. Google analytics is a tool that helps in turning most of the visitors to customers. In addition to providing the information of the visitors of your site, it also provides key insights on how your website is performing and what you need to do more to meet your goals. You can track everything related to your sites, ie how much traffic your site has, where the traffic is coming from. You can even monitor social media activities, track mobile app traffic, identify trends etc.
Traffic Sources
In Google analytics, the traffic source is a report that provides an overview of the different kind of sources that send traffic to your website.
There are different kinds of traffic sources, they are
- Direct Traffic Sources
- Organic Traffic Sources
- Social Media Traffic Sources
- Referral Traffic Sources
- Ad Traffic Sources
Direct Traffic Sources
Direct traffic sources mean searching the results by URL directly through their browser, that means directly accessing the site.
The direct session occurs anytime google cannot determine another referring source or channel.
Direct traffic is also known as visitors with no referring website.
Organic Traffic Source
It defines visits generated by paid ads.
Visitors who are considered organic find your website after using a search engine like google or bing. So they are not referred by any other websites.
Social Media Traffic Sources
Social media traffic means visitors cames through social media. In other words, t refers to traffic coming to your website, mobile site or mobile apps from social network and other social media platforms. Social media traffic will act as paid sources and unpaid sources.
For example, Facebook traffic can come from paid ads, shared posts from your pages, and maybe even posts from a group.
Referral Traffic Sources
Referral traffic means visitors came through referral links. It is a method of reporting visits that came through referrals from one page to another page. When the clicks on a hyperlink to go to another website, Google analytics tracks it as a referral from one site to another so it will consider as referral traffic.
Ad Traffic Sources
Ad traffic is the best way to get visitors to your webpages. Ad traffic is one of the best ways to get visitors to your webpage. Ad traffic visitors came through advertisements.
For example, is Youtube. Youtube ads are much easy to understand what is ad traffic. We can watch ads and then through touching the ad, it will lead us to the page.
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