History And Evolution

History and Evolution of SEO

On September 11 1997, SEO is the process that is using for the increasing ranking or listing of a website in the first searching page

Search engine optimisation is the process of affecting the online visibility of a website in a web search engine's unpaid results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

PROCESS OF SEO

There are three methods for using this process

1 CRAWLING

2 CATCHING

3 INDEXING

Crawling

It is like a scanning process that used to analyze a website and take the complete information about the site and put it on the database

Catching

It is a process that used for the easy way to identify the link that we search before through a Snapshot

Indexing

This process is like a library. It will arrange all the database as per our search result as if we search for a school the data will be stored in the school category.

WEBMASTERS

A webmaster is the custodian of a website who can edit any changes. Without this team, Google cannot edit any changes in a website.

SEO PRACTICING

There are three types of SEO practising. They are

1) Black hat

2) White hat
3) Grey hat

BLACK HAT- It is a Non Ethical method. It is used to achieve a result in a shortcut way but this method is illegal in the SEO world.

WHITE HAT- This is the real method using all over the world to get the result because it will take time but the results will be genuine

GREY HAT- This method is just a mixed type of black hat and white hat.

Keyword Stuffing

This process is using for the searching of keyword (SEO Expert in India) early times this process is used all over the world and through this the internet suffer more.

Keyword Metatag

This method is stopped by GOOGLE in 2009 because of people by illegal use.

Niche specific

It was one of the oldest techniques to list websites by GOOGLE. When we are searching a particular keyword on GOOGLE, the website listed in the topmost positions will be the website having the exact keyword more times. So webmasters started including more keywords in the pages for listing their websites. This is known as keyword stuffing and it was the drawback of this technique.

Link specific

This method is introduced by GOOGLE by getting more links from others like exchange (<ahref=www.sahil.com"nofollow">sahilseo></a>). For ranking this process.

After this GOOGLE decided to change another algorithm in the programme that only the quality links can give the ranking without this website link could not get ranking.

On that time there are only a few sites are in the top position(TWITTER, US GOVERNMENT SITE, FLASH PLAYER LINK are the 10 ranked sites).

Passing Juice 

After all this GOOGLE decided that if a person shares his links too much he will lose his rank, this process is called the passing the juice.If it doesn't want to happen the code for this process is ( <a href>sahil,seo.kerala='nofollow'<a/a>)

PAY PER CLICK- if a person clicks on the ad his money deduct by the GOOGLE and he will get the commission from the ad

COST PER CLICK- Each keyword has a separate cost

Personalised search result- means what we search in the GOOGLE in previous use, that data will be shown in the next use when we hadn't sign out. it was in 2009

Pogo Sticking- if a customer didn't spend more time in a site and if he spends more time in another site it will come on the 1st position.

on the time of 2010, the whole system came to change.If a person needs to increase the ranking of his website he needs the likes, sharing page, through social media like facebook, twitter etc... This happens in 2010 and also the influential people comments or shares also help to improve the ranking of a page.

UPDATIONS DONE BY GOOGLE FOR SEO

At the time of 2011 GOOGLE introduce GOOGLE PANDA UPDATION for the duplicate content like Plagiarism less quality content, spelling mistakes can be also removed by the GOOGLE panda updation so that a page quality will be increased.

Content spinning refers to the contents of a website copied and the same content posted in a different order in another website.

• PANDA 4.0: it was started on May 19, 2014. The Panda update has been included in the algorithm as a permanent filter.

• PENGUIN: It was developed in the year of 2012.Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular, those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.

• PENGUIN 4.0: I was introduced in 2016 in the months of September October. Copying links from other websites are prohibited. If a link is copied the website got punished at the real time. And also excess of guest blogging will be caught and punished.

• PIGEON: It was established in 2014. It was based on local SEO. In other words, it is related to locally visible results.

• HUMMINGBIRD: It was developed in 2013. It is based on semantic search results. The results will be deep.

• RANK BRAIN: It was introduced in 2015. It will act as artificial intelligence. It is also like a hummingbird update. 

• PARKED DOMAIN: The updation within the name servers for the domain name is also taken by the person others cannot take it, so the person who takes the domain can be updated later. on 2012 people start taking a domain name and no one can take it and it could not be visible

• EXACT MATCH DOMAIN (EMD): focusing keywords is the method in this. if we take a particular keyword in a domain and block the domain, other websites can't take the name of that domain.

• PIRATE: The contents photos videos etc that is shared by a website cannot be copied by another website without permission.

• MOBILEGEDDON: It was launched on April 21 2015. It is mobile friendly updation. It should be readable without tapping or zooming.